The Story

Who We Are

Multi Affaires Electronics Co is a limited liability company for trading electrical and household appliances, was established in 2013. Since then, it has been specialized in trading electrical and household appliances Providing all that is new and distinctive to its customers of household and electrical materials, taking into account that the prices are competitive to satisfy customers and meet their needs, the company provides its services to a number of diverse segments of society, such as individuals and government and public institutions, and despite the increase in the number of companies and agencies that provide similar services. However, the company was able to establish its own market, putting customer service as a priority, and this enabled it to provide pioneering services in various regions of Africa.

Our Vision

We look forward to expanding future advanced business in technology and energy and implementing smart ideas in order to bring our company to a global level in providing services of the highest quality and professionalism.

Our Strategy

Continuous improvement of production lines and services to meet customer needs, investing in both financial resources and skilled personnel for company development and goal achievement.

Our Values

Fostering quality culture in African home appliances industry for competitive services at affordable rates.

Quality & Safety Policy

Ensuring quality and safety is paramount for us.

We continuously improve our products with a robust system that meets customer needs and market demands. Our quality policy involves regular product evaluations, monitoring staff performance, ensuring customer satisfaction, and implementing safety measures.

Appointment Policy

A strategy is in place to review individual development needs semi-annually.

The company focuses on attracting skilled individuals and graduates, distributing them based on academic qualifications, and developing a motivated workforce through training programs. It implements a succession policy to assess employees' capabilities and identify potential leaders.